The Top 10 Household Brands

How do you define the success of a household brand? Is it merely a financial measure, do the richest companies necessarily make the best items for the home? Or is it another measurement, such as the popularity of a certain item with the public, its look or design, the number of functions it has above and beyond that of its opponents?

Without a clear frame of reference to judge against, it is difficult to state which of the major household brands have enjoyed the most success or popularity in measurable terms; however there are certain brands that do seem to enjoy an unerring longevity of popularity within the public eye. In this article, we’ll look at ten of the most popular household brands in the world today and examine why they are so popular.

1. Coca Cola

Without doubt Coca Cola are the most identifiable brand name in the world today. Nowadays, the name transcends the sugary fizzy drink that saw it gain a global reputation. Indeed, a whole secondary industry around coca cola paraphernalia has sprung up, with coke glasses, bottle openers and even refrigerators now being amongst the more popular items of kitchen kitsch.

For most people though, Coca Cola is synonymous with the drink and with the original drink now joined by Diet Coke and Coke Zero, both very low in calories, they have also caught on to the healthy eating market too.

2. Gillette

One of the strongest and most profitable brand names in the world, Gillette have made their money in razors and a whole range of men’s facial products, such as shaving gel and foam, anti perspirant, deodorant and more.

Endorsement by a host of top quality sporting stars, such as Roger Federer, David Beckham and Tiger Woods has helped reinforce the brand name in the minds of many and ensured that the brand remains one of the most successful you will find in a typical home.

3. Apple

Without doubt, Apple are one of the most stylish companies in vogue at the moment. The elegant design of their i-Phone and i-Pad have made them a huge favourite with the technology-obsessed crowd, but the company has also shown innovative design when it comes to their Mac computers and monitors.

Apple is a good example of a brand where the name almost becomes an expression of quality. Apple products are generally viewed positively by consumers and as such, they will pay more for them, ensuring they remain a popular brand within the home.

4. Samsung

Samsung are a company that has altered the way our living space looks and how we operate on a day to day level. From flat screen televisions, telephones, mobile handsets, tablet computers and smartphones, Samsung’s breadth of products offered mean that they are a name that enjoys excellent saturation into the home market.

5. Sony

Sony once made a great deal of their profit each year from electronic products like the Walkman, television sets, video cameras and more. Nowadays, the company is perhaps best known for their Playstation games console, which is now in its third incarnation and which has become one of the must have toys for the modern generation.

6. Nintendo

Famous for their games consoles, Nintendo have continued from where the success of their original console left off with the development of the Xbox and the new model Xbox 360. Also famous for the Wii console, which promotes family gaming on a less intensive level, the popularity of gaming ensures that Nintendo are one of the most popular brands in the home.

7. Ikea

If one company has been capable of allowing people to express their personality and style through their choice of home furniture and soft furnishings, it has been Swedish giant Ikea. Now a global brand, Ikea’s mix of cheap, quirky furniture items with unusual names has ensured their success.

What also appeals is the simple nature of the items, flat packed, easy to assemble and easy to take home even in a smaller family vehicle, the accessibility of the items, allied to their elegant look, style and durability has ensured that Ikea has become one of the most popular household brand names in the world today.

8. Nestle

One of the biggest food production companies in the world, Nestle is a brand name that most people will be well aware of every time they complete their weekly shop. Their extensive list of brands names will be familiar to almost any person regardless of where they are in the globe.

Nestle’s success as a home brand name stems chiefly from the quality of their products and the sheer number of them. The company has an extensive list of cereals (Cookie Crisp, Shredded Wheat, Golden Grahams), water (San Pellegrino, San Berdnardino, Vittel and Perrier), Ice cream (including Haagen Dazs, Skinny Cow and Maxibon) and chocolate (Aero, After Eight, Butterfinger and all Rowntree and Wonka confectionary items).

9. Kraft

Kraft have certainly been one of the best companies at getting their products into the kitchen cupboards, fridges and freezers of the average home. Indeed many of the Kraft-owned brands that you may have in your home already may not even be recognised as such.

For example, Capri Sun, A1 Steak Sauce, Dairylea, Carte Noir, Lunchables, Kenco, Honey Maid, Ritz, Toblerone and Oreo cookies are all part of the Kraft empire.

The company is owned by New England Patriot’s owner Robert Kraft and their core business is in selling cheese, biscuits and other core weekly staples.

10. Kellogg’s

Kellogg’s are one of the most famous cereal brand names in the world and are perhaps best known for developing Cornflakes. Nowadays, their product line contains many different cereals including Rice Krispies, Special K, Coco Pops and Frosties.

The company has diversified the products it offers to appeal to the family buyer, increasing the number of healthy options they offer, such as All Bran, Fruit ‘n Fibre and Optiva, as well as offering a number of sweeter offerings, such as Pop Tarts, Crunchie Nut Cornflakes and cereal bars such as Squares. Their iconic brand name will adorn many a breakfast table the length and breadth of the country each morning.